Given the opportunity to develop, brand, and launch any business with the only requirement that it be named, 'See and Say,' our group of four students came up with a podcast inspired by Francis Scott Key's query, "Oh, say can you see . . . ?" So began a branding adventure in the University of Baltimore class, Writing for the Digital Environment. Our team conceived and developed the podcast, and then created the logo, style guide, press release, landing page, along with a display and video ad to support its launch.
branding, logo design, print design, original composition
Employed: Adobe InDesign, Photoshop, Illustrator & After Effects
